The present domaine was created in 1988, but the vineyards have been in the family since the turn of the century. The current generation, led by Franck Bailly, and most recently his nephew Aurelion (son of Franck's brother Jean-François) has continued the family's tradition and improved upon it with remarkable consistency and quality.
Bailly-Reverdy does not use herbicides, plants grass and herbs between their vine rows and practices 'lutte raisonnée' in the vineyard (sustainable practices).